Joan Kopp
Vice President

Ms. Kopp began her career at ITT Industries Canada, a $5.6 billion Fortune 500 company. She later join Polariod Corporation of Canada Limited where she held several progressively responsible positions in marketing management. Joan then transferred to the US parent company in Cambridge, Massachsetts with global sales in excess of $3 billion at the time. There she assumed international marketing planning and strategy development responsibilities. In this capacity she designed and implemented a proprietary marketing database network, accross the U.S., Canada, eleven European countries, and Japan. This resulted in increased efficiencies in production, factory capacity planning, and human resource optimization.

Joan Supervised marketing planning and systems operations for the U.S. and International divisions. Market research activities included the creation and implementation of both tactical and long range strategic marketing programs based on the analysis of customers, competitors, environmental trends, market characteristics and company capabilities.

Ms. Kopp served as Vice President of Marketing and Director of Research Sevices at Arnold And Company, a leading Boston Advertising Agency with annual sales in vicinity of $1.2 billion. In this capacity, she built a full service strategic, marketing, communications, and research planning division.

Joining the Gillette Company (with sales of $9.25 billion in 1995), Joan served as Director of Marketing Information for the Shaving and Personal Care divisions. Later her professional interests expanded to include Program/Project Management, and she assumed responsibilities for the development of a $6 million systems program that served as a basis for the integration of Demand Planning/ Forecasting/ Decision Support systems across all four of Gillette's major businesses: Grooming, Oral Care, Braun, and Duracell.

Ms. Kopp has served as a faculty member, professor of marketing, and guest lecturer at Simmons College in Boston, and as a frequent guest lecturer at Tufts University.

Joan graduated from the University of Toronto, Ontario (Canada), and continued her studies in Management Development, International Business Management, and Strategic Marketing at Stanford University and Boston College. Most recently, she also received a Masters Certification in Project Management from George Washington University in Washington DC.

Our Contact information:

Demand Planning, LLC.
10G Roessler Road Suite 508
Woburn, MA 01801

Phone: (781) 995-0685