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Consumer Packaged Goods Company This company is a major player in the Health and Beauty Aids segment of consumer packaged goods. Although they had an active S&OP process, the process was distracted by forecasts that were biased high by the Sales and Marketing functions. Since most of the products were sourced from overseas, the long lead times were a big factor in the supply uncertainty as well as in forecast bias, as a response. We worked with the Sales Operations and the Supply Chain to develop a demand forecasting process that distinguished the need for a unit-based supply chain forecast from a dollar-driven demand plan. We designed a “Gap” process that will reconcile the supply chain forecast and the financial forecast. The re-designed Demand and Operations Planning process was characterized by an exception approach. This resulted in a very streamlined approach to consensus demand planning and Supply chain performance: Introduced a mid-month communication of customer demand signals to the Supply Planning group. The process generated alerts for major demand shifts to demand planners and the supply chain. Improved customer service by 10 points. Improved demand forecast error by almost 40% at the item warehouse level.

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Demand Planning, LLC.
10G Roessler Road Suite 508
Woburn, MA 01801

Phone:  (617) 297-2385