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Demand Planning, LLC
Post Office Box 261
Lexington, MA 02420

(617) 297-2385

 

 

Demand Forecasting Training Workshop

Holistic Demand Planning - Modeling and Diagnostics

This workshop will explain the methodology and process behind accurate demand forecasts and how to effectively use sales and marketing intelligence to arrive at a consensus plan.  The focus will be on demand modeling using popular statistical models, the methodology to perform model diagnostics, forecast accuracy measurement and the process to incorporate market intelligence.

- Customized web or on-site workshop
- For pricing and other details, please contact us.

Registered Participants for the Web Workshop will also receive:
1. A copy of the workshop material in Adobe PDF format
2. A demo version of Value Metrics Excel version that computes a variety of Demand Metrics

Topics Covered:

Demand Planning Overview
Mechanics of Forecast Modeling

Model Diagnostics

Forecast Performance Metrics
Promotional Planning
Sample Demand Forecast Scenarios

Detailed Outline of the Workshop:

Demand Planning Overview

Consensus Demand Plan

Demand Planning Basics Dollarizing the Demand Plan
Mechanics of the Forecasting Process Category Forecasting and top-down Demand Plan
Organizational Structure Financial Plan and the “Gap” Process
Role of a Demand Planner Reconciling the bottom up and the top down forecasts
Mechanics of Forecast Modeling Forecast Performance Metrics
Forecast Modeling Mean Absolute Percent Error
Time Series Methodology Forecast Bias
Baseline versus event forecasting What do we learn from forecast error?
Unconstrained versus Constrained Demand Plan Introduction to Exceptions Management
Collaborative Demand Planning  
Setting up a Consensus Process    
Gathering Promotional and event intelligence    
Evaluating promotional lifts    
Achieving consensus with Sales Group    
Customer Collaboration    

- For pricing and other details, please contact us.

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