Demand Forecasting Training Workshop

Holistic Demand Planning - Modeling and Diagnostics

This workshop will explain the methodology and process behind accurate demand forecasts and how to effectively use sales and marketing intelligence to arrive at a consensus plan.  The focus will be on demand modeling using popular statistical models, the methodology to perform model diagnostics, forecast accuracy measurement and the process to incorporate market intelligence.

- Customized web or on-site workshop
- For pricing and other details, please contact us.

Registered Participants for the Web Workshop will also receive:
1. A copy of the workshop material in Adobe PDF format
2. A demo version of Value Metrics Excel version that computes a variety of Demand Metrics

Topics Covered:
	Demand Planning Overview
	Mechanics of Forecast Modeling
	Model Diagnostics
	Forecast Performance Metrics
	Promotional Planning
	Sample Demand Forecast Scenarios

Demand Planning Overview		Consensus Demand Plan
	Demand Planning Basics		Dollarizing the Demand Plan
	Mechanics of the Forecasting Process		Category Forecasting and top-down Demand Plan
	Organizational Structure		Financial Plan and the “Gap” Process
	Role of a Demand Planner		Reconciling the bottom up and the top down forecasts
Mechanics of Forecast Modeling		Forecast Performance Metrics
	Forecast Modeling		Mean Absolute Percent Error
	Time Series Methodology		Forecast Bias
	Baseline versus event forecasting		What do we learn from forecast error?
	Unconstrained versus Constrained Demand Plan		Introduction to Exceptions Management
Collaborative Demand Planning
	Setting up a Consensus Process
	Gathering Promotional and event intelligence
	Evaluating promotional lifts
	Achieving consensus with Sales Group
	Customer Collaboration

- For pricing and other details, please contact us.