The practice of demand planning consistently leverages one central theme: Plan,
Manage and Execute your supply and logistics resources to serve final customer demand.
However the underlying structure for each industry is different.
These structures determine the demand to be modeled and planned.
Depending on what industry vertical you are trying to serve, your definition of demand
forecasting will be different as well. If you are a retailer, you are trying to forecast your
shelf demand at the store level. Your ultimate service measure is the in-Store Stock levels.
Demand Planning Process models for different industries are covered below:
- Consumer Packaged Goods and Fast Moving Consumer Goods (CPG &FMCG)- Demand Planning
process is well developed in the CPG sector. The demand that drives CPG supply chain is the demand
from retail. Although planners also look at ultimate consumer demand, the rubber meets the road
when an order is placed by a retailer for fulfillment of their stores and warehouses. More...
- Food and Beverage- Food and Beverage sector serves a unique model where most of
the shipments are routed through the distributor model. The distributors serve the retail establishments
like bars and restaurants who serve the ultimate customers. More...
- Retail - Big Box retailers were the driving force behind many planning initiatives
including CPFR and demand forecasting. Retailers are driven by their objective to minimize or eliminate
shelf out of stock. So it is important for them to plan and gear up for demand at the store level.
- Pharmaceuticals - Pharmaceutical supply chains are driven by pharmacy and provider
demand which is driven by the patients. Although they market directly to the patients and sell to the providers
to write the prescriptions, the demand is generated by the intermediary like a distributor, wholesaler or a
retail pharmacy. More...
- High-Tech - Depending on where you are in the supply chain, you could either
be dealing with electronics retailers or OEMs who supply to retailers or large customers like corporations
and agencies. More...
- Other - There are variety of other industries that are using demand
forecasting to serve final customer demand. A sample of this includes:
- Retail Restaurants - Prepare and serve direct to consumers at retails
- Banks selling Gift Cards - Manufacture and package gift cards directly to the major retailers
- ATMs - Predict customer demand for cash so they can optimize their cash management services.