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Demand Planning
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Retail Forecasting 

Contact

Demand Planning, LLC
Post Office Box 261
Lexington, MA 02420

(617) 297-2385

 

 

Retail Forecasting Workshop

In the Strategic Forecast process, the retail take-away is a key input. We incorporate the effects of changes in Market share, consumption patterns, and inventory cycles to model a shipment forecast. Hence this is a demand-driven pull forecast. This workshop will explain how demand forecast is modeled as a function of point-of-sale consumption forecast and changes in retail inventory. We explain the mechanics of obtaining and using syndicated POS data from sources like Nielsen's and IRI.

- Customized Web workshop for your company

- Duration 3 hours

- up to 9 attendees from the same organization

- Date and time by appointment  

You will learn:
The details of Share calculations and inventory cycles
The consumption forecast model using POS data
The effect of Promotional spends on Market Share
A simple model of Marketing Mix and the share optimization process.

-  Call for pricing.

Includes complete workshop materials.

Request workshop info!

Please contact us for a customized on-site or web workshop.

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