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In the Strategic Forecast process, the retail take-away is a
key input. We incorporate the effects of changes in Market share,
consumption patterns, and inventory cycles to model a shipment
forecast. Hence this is a demand-driven pull forecast. This workshop
will explain how demand forecast is modeled as a function of point-of-sale
consumption forecast and changes in retail inventory. We explain
the mechanics of obtaining and using syndicated POS data from
sources like Nielsen's and IRI.
- Customized Web workshop
for your company
- Duration 3 hours
- up to 9 attendees from
the same organization
- Date and time by
appointment
You will learn:
 The
details of Share calculations and inventory cycles
The consumption
forecast model using POS data
The effect
of Promotional spends on Market Share
A simple
model of Marketing Mix and the share optimization process.
- Call for pricing
Includes complete
workshop materials.
Request workshop info!
 Please
contact us for a customized on-site
or web workshop.
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