Retail Forecasting Workshop

In the Strategic Forecast process, the retail take-away is a key input. We incorporate the effects of changes in Market share, consumption patterns, and inventory cycles to model a shipment forecast. Hence this is a demand-driven pull forecast. This workshop will explain how demand forecast is modeled as a function of point-of-sale consumption forecast and changes in retail inventory. We explain the mechanics of obtaining and using syndicated POS data from sources like Nielsen's and IRI.

- Customized Web workshop for your company

- Duration: 3 hours

- up to 9 attendees from the same organization

- Date and time: by appointment

- Includes complete workshop materials.

You Will Learn:

• The details of Share calculations and inventory cycles
• The consumption forecast model using POS data
• The effect of Promotional spends on Market Share
• A simple model of Marketing Mix and the share optimization process

To schedule a customized on-site workshop, please contact us.